Built and
Deployed.
Creative was rotting — the same static ads had been running for months with steadily falling CTR and rising CPMs. There was no system for testing new angles, no competitor monitoring, and no way to scale without burning cash. CAC climbed every month with no clear path down.
Rebuilt the entire growth stack from scratch. Replaced the manual creative process with AI-driven production — new angles every week, 8 audience segments tested simultaneously. Built a live competitor monitoring system that surfaced winning ad formats before a dollar was spent testing them. Full campaign strategy, creative production, media buying, and analytics unified into one always-on system. 12 agents running the brand around the clock.
Creative fatigue was killing performance. Existing UGC was expensive, slow, and inconsistent — one influencer shoot every 6 weeks couldn't keep pace with ad frequency. Hook rate had dropped below 20% and CPMs were rising. They needed volume, variety, and speed.
Built a full AI video production pipeline delivering new content every week at $50/video — not $200. Multiple formats produced in parallel: ASMR unboxing, testimonial, podcast-style reaction, lifestyle, and direct-to-camera. Ran systematic hook testing — 12 different openings per format to isolate what actually stops the scroll. Identified the top 3 converting angles and scaled them hard across Meta and TikTok.
Their previous agency was on a flat monthly retainer with zero performance accountability. ROAS sat at 1.4x, CPAs kept rising, and creative was refreshed once a quarter. Budget was being burned on broad untargeted audiences with no segmentation, no testing cadence, and no path to profitability.
Moved to a pure performance model — 10% of spend, no flat fee, no retainer. Rebuilt the entire audience structure from scratch: segmented by intent, demographics, and purchase behavior. Set up a weekly creative iteration cycle with new angles tested every 7 days. Killed losing ad sets within 48 hours, scaled winners aggressively. Went from $8K/mo in spend to $47K/mo in under 60 days without letting ROAS slip.
The email list was growing but completely unmonetized. One generic welcome email. No cart recovery. No post-purchase sequence. No win-back. 90% of subscribers never heard from the brand after signing up — and every abandoned cart was a sale left on the table with no follow-up.
Built all 5 core Klaviyo flows from zero — welcome series (4 emails), abandoned cart recovery (3-touch), post-purchase upsell sequence, browse abandonment, and a 3-email win-back campaign. Wrote every line of copy, built the design, set up all logic and segmentation, and deployed it in one shot. No existing flows to migrate. The entire email lifecycle went from nonexistent to fully automated in under 2 weeks.